What are they all blogging on about?

Creative content, SEO scores, converting copy leaving you confused? Read our top 5 reasons why you should be blogging.

For many of our clients running a small business, managing orders and providing services is the absolute main priority. Social media can feel like a time vacuum, newsletters an after-thought, and blogs, well…where do you begin?

We’ve spent many years writing blogs for a huge variety of clients, and as such we believe they offer huge value as part of a wider marketing strategy. Writing a well-researched blog once, reaps multiple rewards. Blogs can be repurposed as new content for social media, newsletters, collaborations and partnerships, press and PR, saving you time and money.

Top 5 reasons why blogs can boost your business.

1. Blogs nurture your audience

Done well, blogs can make your customers feel like you see them. You know your customers better than anyone and writing blogs that speak to a pain point, offer added value or solve a problem they didn’t even know they had, strengthens your customer relationships.

Blogs that introduce a new product or service, a new member of the team, showcase your sustainable ethos or celebrate collaborations, all offer your customers an honest insight into you and your company. They lift the corporate cloak and share your USPs in a non-intrusive way.

For customers who don’t have the time to read longer form content, repurposing your blogs over social media ensures everyone can access your message, and that your brand remains accessible to all.

2. Blogs boost your website traffic

Want to get your business noticed without paying through the nose for ads? Blogs are a cheap and effective way of boosting your appearance on search engine results pages (SERPs).

Consider this - every time you publish a post, it’s an additional indexed page to your website; a valuable chance to show up on the same search results and drive new customers into your sales funnel.

Companies that blog get 97% more links to their website - a vital key to tricking search engine algorithms. By creating valuable, quality content, your blogs are more likely to be shared,. The more they are shared, the more backlinks are generated.

These backlinks are considered by experts to be the third most successful factor in search optimisation. They signal to search engines that you are relevant and authoritative.

3. Blogs drive conversion

75% of consumers would rather learn about a product or service through quality content, rather than from an advert.

With ad-blocking growing, quality blogs produce three times the leads than paid advertising. Meaning that content marketing is 62% cheaper than traditional marketing.

Blogs provide welcome reassurance for new and loyal visitors to your website. Not only do blogs show customers that your company cares enough to offer added value, but even the language and tone of the blogger makes a shopping experience more personal. Customers want to invest in people and their passions, so blogs are the perfect springboard to conversion.

4. Blogs save businesses time

Blogs offer business owners the chance to answer their customers’ frequently asked questions and reduce the number of customer email queries.

By heading off queries before they become blockers to conversion, you can highlight your products/services’ unique selling points and offer solutions to any pain points.

Including testimonials in your blogs shows that your brand has been put to the test, it adds authenticity and turns the volume down on buyers’ doubts.

As soon as your blog is published, sharing it and tagging supportive colleagues or collaborators on social media can bring in new leads to your website without you having to create more organic content.

5. Blogs offer long term results

Did you know that once you’ve pressed ‘publish’, the impact of your blog can linger longer than the first week of comments and shares?

But what makes one blog outshine another? Ensure your blogs are easy to read, provide a pre-emptive strike to FAQs and include words in the title such as ‘how’, ‘why’.

Don’t forget, if an historic blog has relevance at a later date - with a quick tweak, your blog can be repurposed and offer value to a new source of site visitors.

Whether it’s a timely advice blog, or a product or service that solves a seasonal problem, re-sharing your blog boosts your visibility as an authoritative source, whilst saving you time creating original content.

If you know what you’d like to say, but don’t think you have the time or confidence to write about it, switch off the imposter syndrome. Customers love nothing more than a spot of good old fashioned honesty - stop procrastinating, fess up to your blogging virginity and just write it!

If you need a little extra support or wish to commission us to write a researched and converting blog for you, why you get in touch? We've written blogs on just about anything - from changes to the national curriculum, to sustainable fashion, from bespoke office cabins to spa treatments - give us a try, we love a challenge.